SEO IN TODAY’S DIGITAL WORLD

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SEO or search engine optimization is the method by which there is an increase in the digital presence of any website and to place the website in the highest ranking of any search engine. SEO is based on the code, information framework, and customer’s encounter, etc.

SEO type falls under three categories:

  • WHITE HAT SEO- It is quite evident through the name that white hat SEO completely abide by the rules and regulations of the law and as per the instructions are given by the search engine, mainly Google.
  • BLACK HAT SEO – BLACK HAT SEO does not completely abide by the rules and regulations of the law and as per the instructions are given by the search engine, mainly Google.
  • GREY HAT SEO –These involve the characteristics of both types of white hat SEO and black hat SEO.

 

Ways of optimization:

 

  • On-page SEO: It primarily involves the inclusion of keywords in the right amount, proper framework of all links with proper structure, and providing excellent and unique content.
  • Off-page SEO: Techniques that are used after the page is on the public eye and involves sharing, liking, etc. are a task under Off-page Search Engine Optimization.

 

 

 

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